Monday 26 September 2011

Rough Trade 1980's

The 1980's

How did contracts effect the development of Rough Trade?
When Rough Trade entered into a deal with an artist it went simply like this: They do not sign a contract so there is nothing holding the band to the label what so ever. Then the cost would be split 50/50 so that it was fair and equal. The problem with this system is that once the band had become well known other labels would want to work with them and as their was nothing holding them to Rough Trade i.e a contract then their is no reason for them to stay with them. End result..Rough Trade loosing their major artist to bigger and better paying labels.


What issues occurred between the record label and distribution?
As the band that they were working with became bigger it meant that more records needed to be sold and made, however Rough Trade did not have the facility to do this so it held them back considerably.


What changes did this lead to within the business structure to Rough Trade?
This lead them to move to a bigger warehouse where they could make more records within a shorter amount of time. This also meant that lots of other companies were contacting them asking for them to distribute records to supermarkets and shops and so forth.


What has been Rough Trade's ideology and how was this effected by the change in structure?
Rough Trade wanted to keep music as it was and allow independent bands to share their music with everyone and keep it that way however as they became more known as a record label they began to get more orders and they were also loosing their biggest bands due to lack of a contract, this then lead them to change the way that they dealt with things. They drafted a contract with 'The Smiths' which did not end well.


What artists led to success for Rough Trade?
Desperate Bicycles
Scotti Polloti
Stiff Little Fingers
The Smiths
The Strokes
Pulp
Duff


What music trend emerged at the end of the 1980's?
At the end of the 80's there was a familiar scene approaching the music industry and that was the beginning of 'Rave' music.


What differences were there at this time between Rough Trade and other Independent Labels?
Other record labels had caught onto the trend of rave music however Rough Trade were still stuck with what they had and had not quite caught up to this. By this time they were beginning to be a no show within the music industry.



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