Music Video Brief

Tonic

You have been asked to devise and make a promotional music video for the new act 'Tonic'. As a new act the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below or another to which has been approved by the teacher and would like you to choose whichever on you can make a dynamic promo for, as the key thing is to get them exposed.

Rob(25), James(25) and Nick(23) are middle class lads from Portsmouth, Sussex. they started the band when they were in school and after performing in local pubs and clubs for a few years were sounded by a local producer and eventually signed to Rough Trade.

Sound: 'Funky pop with an indie undertone'

Music Ideology: 'It''s not nuclear physics, it should be fun!'

Influences: 'Supergrass, Blur, Pulp, Queen'

Likes: 'Gigging, jamming, music festivals, laughing, eating, drinking cider, mates

Dislikes: 'Frowning, people who take themselves too seriously, politics, dance music, musicians who mime, fakery.

There will be a few changes to this brief which is mainly the fact that we need to add a female in the group which needs to be discussed so that we can have the same name and age.

The song choice that we have gone for is Bjork 'Oh so Quiet'. We have chosen this as we really love this song and as far as we know no one has chosen this song before to use for their music video. It was between Dakota by Stereophonics but in the end we decided to go with Bjork as that was more our style and we think that we could create and amazing video for this song.

We have already come up with some ideas, such as Time Lapse for the more up-beat melody and a more calming environment for the calmer melody, we would also like to use inanimate objects to seem as if they are talking like you may see on adverts for sweets and such, these however are all ideas and we may or may not use them. We also had the idea that with the lead singer we could use our knowledge of micro features by making sure that when the calming melody is playing she looks calm and is dressed in a calming way, but when the beat becomes up beat she is wearing something very harsh and harsh black make up to make it go with the music. Once again these are only ideas and we have yet to discuss as a group exactly what we want to do for the music video.