The 1990's

The 1990's

What problems did Rough Trade incur at the start of the 1990's?

Rough Trade had all their assets frozen and had to move to another warehouse. This meant that they did not have much money to produce another chart topping band. Rough Trade were loosing money and business.

What effect did this have of the Record label and distribution?

This meant that they could not produce many more bands as they could not spend much more money; they had to tighten up with what they were spending and who they were spending it on consequently this meant that many people working for Rough Trade were signed off.

How did the major record labels branch out into the independent music scene?

Bands such as The Smiths would be offered much better deals by bigger record labels and they would want to take them which meant that Rough tRade would loose business, so the major record labels then decided to take the same approach to the music scene as Rough Trade did but in a more liberal way.

What actions were taken to revive Rough Trade?

They bought in someone who knew how to handle the expenses which then enabled them to concentrate on what they could use and what they had to pay back. They bought in and artist management team which enabled them to sort out what they were doing and what artist that they had to concentrate on and what ones they were to drop.

What new music industry areas did Rough Trade begin to work in and with which artist?

Rough Trade went back to their original ways but more within the pop scene as they produced the outstanding pulp which became a high selling band that went through music history outstanding people.